Text & Content

(SEO-) Optimized Texts: Language that works

When language works, it does what it is supposed to do: It entertains, provides information or answers questions. And when language addresses the reader, the search engine is content. We prepare SEO-optimized texts and thus support the performance of your content and the visibility of your site on Google.

Our focus: The close collaboration between our SEO team and editors. We do not conduct keyword research and SEO in isolation, but in continuous coordination with our creative team. This results in texts that fully meet content requirements – and at the same time are visible for the keywords that users are actually searching for.

Advertising Copy: Language that moves

Whether print or digital: Copy needs a clear message. It can, indeed should, tell a story because we find ourselves in it. As in the analog world, digital advertising is not just about creativity. It’s also about empathy and compassion. It’s about creating words that are memorable – and that fit the channel, campaign and funnel.

UX Texts: Language that touches

Straightforward to the goal. When language follows a common thread and leads the user directly to what they are looking for, it is called UX copy. User experience writing is more than just simplified language. UX texts require an understanding of the digital product and the virtual path that a user takes with it.