SEO & Analysis

SEO Analysis and Strategy Definition

No action without data-driven evaluation: We analyze the current state of your website using a customized tool stack for search engine optimization (SEO). As a Google Analytics certified agency, we focus on the SEO performance of your site in Google search results (SERPs): This includes not only organic visibility and keyword coverage but also technical and user-centric factors such as:

In addition to a comprehensive SEO website audit, we also incorporate competition analysis into our evaluations: How can you stand out? What individual options does your website offer? Are minor optimizations necessary, or are you planning more extensive adjustments? Together with you, we craft a customized strategy.

OnPage SEO

Sustainably increase organic visibility with SEO on-page measures: We assist you with on-page optimization. This includes all adjustments made directly on the page: Whether it’s revising the logical structure and crawling depth, recommendations for canonicalization to avoid duplicate content, or adjusting the URL structure.

On-page optimization also includes data-driven content strategy and individual text creation. What sets our work apart: The close collaboration between our SEO team and our editors. We create tailored content that fully meets SEO criteria and editorial requirements. Our focus: Products and complex services that require explanation.

Technical SEO

Performance through technology: Only if the technical requirements of your website meet the search engine’s criteria, will the site be easy to find on Google. We check, among other things, server availability, SSL encryption, loading times, and mobile optimization. Subsequently, we provide individual recommendations for action to your development team or external developers – straight to the point and also in English.

UX SEO

Customer is king: The user is becoming increasingly relevant for search engines. Google wants to offer users the best possible user experience – which is why an increasingly important ranking factor is the user experience (UX) with your website. We conduct a holistic analysis of your website in terms of UX SEO, perform tests on mobile and desktop, highlight optimization potential, and identify opportunities. We are happy to brief your UX team on our findings.

SEO Monitoring and Performance Measurement

Standing still is going backwards: Did the measures we defined and implemented bear fruit? How are the SEO KPIs of your website developing? Are adjustments necessary due to Google Core Updates? Search engine optimization is an ongoing process: Upon request, we evaluate the SEO performance of your website monthly or quarterly – and keep you up to date with SEO reports.