Job SEO: More visibility for job advertisements & recruiting
SEO for recruiting
If your own career page is ideally positioned, it will be found more easily on the Internet. Job SEO or HR SEO refers to the search engine optimization of career pages and job advertisements. Unlike SEA (performance marketing), no ongoing expenditure is required as there is no advertising. With a SEO-optimized website, Google rewards you with visibility and therefore more reach for your recruiting measures.
SEO (Search Engine Optimization) means that websites and their content are optimized so that they achieve a better ranking in search engine results. The aim is to increase the visibility of a website in order to generate more organic, or long-term unpaid, traffic. Good SEO also has a positive effect on the number of page visits.
This is achieved through a variety of techniques, including:
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Keyword research and optimization
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Creation of high-quality content
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Improving page speed through technical measures
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Use of structured data
We support you with the SEO optimization of your career page: From the initial job SEO audit and keyword research to the formulation of job advertisements and the careers section of your website.
Job SEO: Search engine optimization for HR
A website can only achieve a good position in Google’s search results if the technical structure and design behind a page take on a certain form. In addition, there is another crucial point: what terms are interested parties searching for – and does the content on that page match? Job SEO increases the organic reach of your job advertisements and career site. This is what we can do for you:
We check which keywords and job titles are really being searched for. After all, what’s the use of a top-designed job ad if only a few people come across it – because most of them are searching for a different term?
Example: Employee (m/f/d) in sales instead of Sales manager (m/f/d)
We take into account the so-called search volume of certain keywords and job titles as well as the individual requirements of your organization – always in respect to the General Act on Equal Treatment (AGG).
We make your job advertisement visible. We focus not only on the keywords, but also on the density of information:
- Does the job advertisement contain all the information relevant to the position?
- Is the company profile easy to grasp and to the point?
- Do the corporate benefits meet the needs of interested parties?
If you wish, we can work with you in workshops to develop the core values of your company. What makes your organization stand out as an employer? How can you attract interested parties?
SEO for recruiting also means: Google for Jobs. Would you like the search engine Google to display the content of your job postings directly? This only works if the job advertisements have so-called markups. These invisible markups, which are stored in the website code, ensure that the job offers are visible in the Google job search.
We check whether your job advertisements meet these criteria and optimize them – so that they are found in the best possible way.
Are you exploiting the full HR SEO potential of your recruitment software? Applicant tracking software (ATS) has one key advantage: It is the central point of contact for all administrative tasks relating to recruitment and hiring.
From Talention and Umantis to Softgarden, Personio, and SAP HCM: we support you in handling your HR tool so that your automatically imported job advertisements perform even better.
UX testing
The candidate journey usually begins on your careers page. We check for you its usability: how well is the page designed, and how easy is it to navigate? Our UX team evaluates the digital experience.
Analyze your status quo
We take a look at your careers page and the job advertisements: which keywords contribute to the page being found well? Are there any gaps? We will be happy to support you with copy adjustments or train your HR team on internal implementation.
Determine requirements
This is where questions from classic marketing come into play: who are your recruiting target groups and what values does your company embody as an employer? We support you with employer branding – and of course also work with existing HR marketing materials.
Data-driven evaluation
Would you like to make data-driven optimizations? We collect relevant recruiting KPIs and make technical, textual, and tracking adjustments to your site as required.
HR SEO strengthens your career page and increases the visibility of recruiting measures. Whether a one-off adjustment or ongoing support – we are your competent partner for job SEO.
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HR SEO Audit
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Competitor analysis
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Basic keyword research
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Recommendations for action
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HR SEO Audit
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Competitor analysis
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Advanced keyword research
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Recommendations for action
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Job advertisement workshop
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HR SEO Audit
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Competitor analysis
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Pro keyword research
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Recommendations for action
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New conception
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Job advertisement workshop
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6-month tracking included
FAQ – SEO in recruiting
What is job SEO and why is it important?
Job SEO, also known as HR SEO or recruiting SEO, refers to the search engine optimization of job advertisements and career pages. These measures serve to strengthen your career page and make it easier for interested parties to find it on the internet.
How does SEO differ from SEA in the recruitment sector?
SEO aims to generate organic traffic in the long term by improving visibility in search results. SEA (Search Engine Advertising) refers to paid advertising. This requires an advertising budget in order to achieve a good ranking in the search results.
How does keyword research for job SEO work?
Keyword research involves analyzing which terms potential applicants are searching for. We identify relevant keywords and job titles to ensure that your job ads are optimized for the right search terms.
What is structured data and why is it important for Google for Jobs?
Structured data are special markups in the code of your website that help Google to understand the content of your job ads even better and display them in the Google job search.
How can my company benefit from an SEO audit for the careers page?
An SEO audit identifies the strengths, weaknesses, and potential of your careers page. We offer you a comprehensive analysis and specific recommendations for improvement.
How do you evaluate the success of job SEO measures?
We collect relevant recruiting KPIs and carry out data-driven optimizations. This allows us to continuously monitor the measures‘ success and adjust them if necessary.
Can I receive a free initial consultation or audit?
Yes, we are happy to offer you a free initial consultation and a job ad audit to give you a first overview of optimization potential. Click here for the contact form.